Nuevo Marketing Forms Strategic Alliance with Planet Central Advertising
Nuevo Marketing Solutions and Planet Central Advertising Join Forces to Enhance Marketing in Belize
Nuevo Marketing Solutions has entered into a strategic alliance with Planet Central Advertising to enhance its marketing services in Belize, Central America.
The partnership combines Nuevo’s online expertise with Planet Central’s strong background in tourism and real estate, as well as specific expertise in the key markets for traveling to Belize.
Planet Central’s management team includes president Terry Fink, who previously handled Carnival Cruise Lines’ $70 million account, The Grand Bahamas Island Promotion and Tourism Board, and the Travel Services Division of AAA. Planet Central also brings its Chief Creative Officer, Carolyn McGeorge, who led creative efforts on the Virginia Tourism Board (“Virginia is for Lovers” campaign), as well as the repositioning of Colonial Williamsburg, resulting in substantial visitation and tourism spending growth. Planet Central also represents Mondial Assistance, the top travel insurance company in the world.
Equally as impressive is Planet Central’s market expertise in Newark, NJ, Charlotte, NC, Miami, FL, Houston, TX, and Dallas/Ft. Worth, TX, with its key existing clients and majority spend in those markets, which includes five of Belize’s six gateway cities offering direct flights to Belize.
This combination positions the partnership to further specialize in strategies integrating traditional marketing and advertising with online and new media. Such strategies will be applicable for Nuevo’s existing clients in Belize, including the Belize Hotel Association, Banana Beach Resort, Monkey Business Tour Shoppe, Las Brisas on Isla Bonita residential development, and San Pedro Belize Express Water Taxi.
“While budgets are shifting away from traditional marketing and towards online and new media, the best, most effective solution is the perfect synergy of the new with traditional,” says Nuevo partner Paul Jewitt.
Terry Fink adds, “We are very much looking forward to the future of marketing for our Belize clients.”
For more information and to keep up to date with news and announcements, please visit Nuevo Belize and Planet Central Advertising.
About Planet Central Advertising
Planet Central is a full-service marketing and advertising agency currently with offices in Richmond and Charlotte. Key clients include Portrait Innovations, the fastest growing portrait studio in the U.S. with 200 plus locations in 85 markets, Tilson Home Corporation in Texas, Mondial Assistance, McGladrey, Atley Pharmaceuticals, ES Foods and others. The agency has $35 million in billings with 25 full-time employees. Services include marketing consultation and strategy, research management, creative advertising and production services, media planning and buying, social media, and online services.
About Nuevo Marketing Solutions
Nuevo Marketing Solutions is a full-service marketing, advertising, and public relations firm in Belize, Central America, with expertise in integrating new media and the Web with traditional marketing. Nuevo’s strategic expertise is in leadership positioning for small and growth businesses. Nuevo is also co-producer of Belize Lifestyles, a TV series and website about “Living the Dream,” featuring properties, resorts, and activities in Belize. For more information, client list, and work, please visit Nuevo Marketing Solutions.