Live from the Itvet building in Belize City this morning. Paul Rob and I are attending the Belize Hotel Association Annual General Meeting. There is a lot of important information to learn about travel and tourism at these meetings and they always have great speakers.
Belize Hotel Association is continuing to strengthen relationships with the Belize Tourism Board and Belize Tourism Industry Association. They have teamed up with the BTB to form a marketing alliance with the BHA now being a marketing arm of the BTB. The relationship between BHA and BTIA is stronger than ever and BHA is working closely with BTIA’s new presodent James Scott and board members.
Belize Hotel Association is partnering with Rainforrest Alliance to help get hotels who are interested Green Certified. BHA recognizes the importance of keeping Belize a green country and protecting nature – which is why so many people choose to travel here.
BHA is expanding their global reach in regards to international travel trade shows they started 2 years ago with 4 shows and are now up to 24 shows this past year. In addition to the European travel market – Canada has become a strong area focus. BHA is gaining interest from travel writers and consumers because they are making themselves a strong presence at travel marts and online.
BHA is working very hard to be cutting edge online and have a strong internet presence – they recognize the importance and effectiveness of online marketing. Our nuevo marketing presentation of the new Belize Hotel Association website and future booking engine is coming up around 11:30.
I took this picture on my Tropic flight over to Belize city.